# DEMAND FOR SUPREME WOMEN&MEN MUNICH HIGHER THAN EVER BEFORE
# FINAL AND MOST IMPORTANT LOCATION FOR ORDERS FOR THE AUTUMN/WINTER 23/24 SEASON
Supreme Women&Men Munich is looking forward to exhibitors, buyers and visitors from 11 – 14 February 2023 at the MTC world of fashion / House 1, Ingolstädter Straße 45 / Taunusstraße 45. Two weeks after the successful Supreme Women&Men in Düsseldorf, all signs continue to point to an optimistic autumn/winter 2023/24 ordering season and a desire for a unique collection of orders.
Buyers have already been able to view and partially order the trends in the womenswear, menswear, accessories and footwear segments in Düsseldorf and elsewhere. Now Supreme Women&Men in Munich is an important meeting point for finalising their orders and rounding off their assortments for an interesting product portfolio for retailers.
With an exciting variety of brands, Supreme Women&Men will once again be creating highlights on the order platform this season, which are well worth a look. The 10,000 m² of the order platform organiser were already fully booked in November last year and once again shows the importance and acceptance of the location in southern Germany, Austria and Switzerland.
The brand mix makes it
The Supreme Group team around Aline Müller-Schade has succeeded in expanding and refining the brand portfolio in Munich, thus showing an even greater variety of contemporary labels as well as important fashion trendsetters. It’s the mix
that makes it! Supreme Women&Men in Munich not only offers an exceptional range of products, but also a balance of brands that reflect the trend tendencies of the current fashion market.
New to the line-up are: ANNEMOU, KAREN BY SIMONSEN, TONET, COPENHAGEN SHOES, SASSENBACH, LUNATICA MILANO, BERNESE, PAOIONI, AGENTUR GUNTHER GRE-BE, MAX MARA and YESS BELGIUM. Supreme Women&Men Munich also welcomes loyal partners and agencies with their brands: AGENTUR TOEPFER, ALLUDE, HANDELSAGENTUR BUHRS, CLAUDIA MAY FASHION, DAY BIRGER, HEMISP-HERE, KATHARINA HOVMANN and SCANDINAVIAN EDITION
Order Closure & New Customer Business
„We are aware of the importance of Munich as an order location. A large number of buyers find their way here to finalise the trends they have already seen – in Düsseldorf, among other places – in their orders. For the majority of exhibiting retailers, the platform clearly represents the order conclusion of the season.
Nevertheless, one should not underestimate the power of Munich to attract new business. Supreme Women&Men Munich is an important order location for Southern Germany as well as for the neighbouring Austrian, Swiss and Italian fashion markets.“ – Aline Müller-Schade, Managing Director of The Supreme Group.
Not only do new labels bring a breath of fresh air to Supreme Women&Men Munich, a generational change within the agencies is also making itself felt in the trade fair landscape. The new generation of agency owners brings positivity and a new approach to the fashion business, which helps to create new perspectives and ways of seeing things. At the same time, they are not losing sight of the DNA created by the agencies, are expanding the range of existing strong brands with highlights and are thus once again supporting the attractiveness and importance of order platforms, especially Supreme Women&Men in Munich and Düsseldorf.
„The loyalty and trust of our exhibitors and buyers is enormously important to us. Without them, the Supreme Women&Men would not even be possible. Therefore, it is still essential for us to offer the best possible service for all players on our order platform and not to miss out on the familiar and open atmosphere that characterises us. A close exchange with our partners and the creation of opportunities for new labels as well as generations is essential.“ – Aline Müller-Schade, Managing Director of The Supreme Group.