#SUPREME KIDS – SUCCESSFUL, CONSTANT ORDER PLATFORM FOR
KIDS FASHION IN THE DACH MARKET
# CWF GROUP MEETS SUPREME KIDS – HALL 5 BECOMES AN
EXTRAORDINARY EVENT SPACE
# 21 NEW EXHIBITORS ROUND OFF THE BRAND PORTFOLIO
# RETURNING BRANDS ARE CONVINCED BY THE ORDER PLATFORM
Supreme Kids is in the starting blocks for the new ordering season. The
upcoming winter edition of the order platform will take place from Friday,
27 January to Sunday, 29 January 2023 at the MTC world of fashion, house
1, Ingolstädter Straße 45.
With the next Supreme Kids edition, the platform will comprehensively show
the trends of the 2023/24 autumn/winter season and, together with its
exhibitors, will bundle all important segments in kids’ fashion.
CWF Group meets Supreme Kids
Supreme Kids starts the new season with a premiere. As an exhibitor for
premium children’s fashion, the French CWF Group (Children Worldwide
Fashion) will be presenting itself to the trade fair audience for the first time
with the labels Boss, Billieblush, Carrement Beau, Hugo and Timberland.
“The national and European trade fair environment in the kids’ segment
has changed a lot in the past two years. We are happy that our Supreme
Kids is steadily gaining in importance and are grateful for the loyalty of our
exhibitors as well as buyers. It has become clear that we are following the
right paths in the children’s fair segment and are thus continuously
convincing new exhibitors, but we do not forget to focus on our longstanding partners. With our cooperation with the CWF Group, we are
placing a special focus on the kids’ fashion market and once again
underlining the importance of Supreme Kids for the DACH order market,”
says Aline Müller-Schade, Managing Director of The Supreme Group.
World of experience in Hall 5
The absolute highlight is the cooperation with CWF in hall 5. Together with
the CWF and Supreme Kids teams around project manager Sybille A.
Mutschler, an extraordinary concept for an event area has been created.
A special staging of hall 5 is in the foreground for the time of the fair. A
world of experiences for young and old, a meet & greet with mommy
bloggers will highlight the topic of kids, and styling tips will be provided by
the team around CWF Key Account and children’s fashion stylist Eugen
Chakhnovitch. A lemonade and champagne bar will provide guests with
drinks.
The highlight of this exciting partnership is the get-together. On the first
evening of the fair, Friday, 27 January 2023, Supreme Kids invites you to the
Candy & Glitter Party by Eugen Chakhnovitch together with star DJ Johnny
Leoni.
“The newly designed event area offers exhibitors as well as buyers an
absolute highlight at the fair, and we are also returning a little to the
carefree fair times. This partnership will now kick off in January, but we have
already developed new creative ideas for the summer edition as well. We
are ready and looking forward to the trade fair year 2023,” adds Aline
Müller-Schade, Managing Director of The Supreme Group.
Focus on loyal brands and new exhibitors
In addition to established and long-standing labels such as Hust & Claire,
Blue Effect, Calvin Klein Jeans Shoes, Sterntaler, Cars Jeans, Blauer USA,
Converse and Polo Ralph Lauren Accessoires or even Lässig GmbH,
Supreme Kids was able to convince not only new exhibitors from last
summer’s edition despite tense, pandemic-related market conditions.
First-time exhibitors from summer 2022 are convinced by the order platform
The fair welcomes European and international labels to the upcoming
winter edition, once again demonstrating the internationality and
importance of the order platform. Participating for the second time are,
among others, the label Sarah Klarer – die Hebamme in Wien from Austria,
Calamaro Baby from Spain, Your Wishes from the Netherlands, the girls-kids
fashion brand Minimi from Poland, the Dutch shoe brand Shoesme –
children + baby shoes and the Turkish denim brand LTB Jeans.
New exhibitors bring even more diversity and underline internationality
A total of 21 new exhibitors with exciting labels complete the brand
portfolio of the upcoming Supreme Kids edition and underline the diversity
and extraordinary range of the order platform.
Discover the Turkish accessory brands Aisha & Joe and Tres Jolie Lollie, the
children’s shoes by Micio and Sabalin via the Alexander Hatt agency or
Hip Shoe Style from the Netherlands, the ecological baby and children’s
clothing label loud+proud and the carrying jackets by Mamalila. Also, new
are the Polish outdoor brand Pilguni and the shoe brands Jela, Spirale, Lelli
Kelly, Conway, Bull Boy’s via Zoth Schuhhandel. From Italy, the brands
Ducati, Superga and Original Marines will be presented, from Belgium the
outdoor brand Ducksday, from Denmark the sustainable brand
Copenhagen Colors Organics and from England colourful children’s
clothing by Frugi via the agency Cut 4 Cloth Ltd. Pickapooh will show the
complete range of ecologically certified accessories for Supreme Kids:
Pickapooh accessories, Pickapooh hats, Pickapooh scarves and
Pickapooh gloves – perfect for cold days.
The new exhibitor portfolio is completed by the agency Acontac Gbr –
J.Sasse & P.Wilhelm with the labels Bamboom, Babylonia, Ergopouch,
Hoppa, Koeka, by the agency Püttmann Gmbh + Co. Kg with Bugatti
Junior, NiCo-Tex Import-Export Handels-GmbH and the agency
Wunderbahr with Babybello, House Of Jamie, Jupitermond Verlag,
Hoppstar and Gloop!. Not to forget American Vintage GmbH, which
completes the Supreme Kids new exhibitor portfolio.
Nayla GmbH & Co. KG, successor to Daniela Müller Internationale
Kindermode and the PM Modeagentur Petra Jost-Drai, present under the new name with a
variety of contemporary lifestyle fashion brands such as Levi`s, Ecoalf,
Scoot & Ride, Petite Pommes, Mushie, Hello Hossy, Miffy, Nailmatic,
Ratatam and Studio Noos.