# SUPREME BODY & BEACH CONSISTENT AND FOCUSED OR PLATFORM FOR A SUCCESSFUL ORDERING EXPERIENCE
# ATTRACTIVENESS THROUGH BALANCED LABEL DIVERSITY
# TALKS & FASHION SHOWS BACK ON THE ORDER PLATFORM
As the most important Oder platform for lingerie, corsetry, daywear and nightwear, hosiery as well as home, lounge and activewear and, in summer, significantly for swimwear in the DACH market, the upcoming Supreme Body&Beach from 05 to 07 February 2023 will start the new autumn/winter 2023/24 order season on a positive note.
Attractiveness through balanced label diversity
A wide range of the most important labels in this segment and representatives of the bodywear industry will be exhibiting at the MTC world of fashion, House 1, Ingolstädter Strasse 45, on around 8,000 m².
A balanced mix of renowned brands as well as up-and-coming labels and new exhibitors guarantee the balance and attractiveness of this order platform for retailers and buyers.
With the concept that has grown over the years, Supreme Body&Beach is a reliable partner for exhibitors and visitors alike and provides not only well-founded information, fashion trends and the important, indispensable exchange that is needed for an inspiring, successful ordering experience. Always in the foreground is the service concept that characterises the trade fairs of The Supreme Group.
Well-known brands such as ANITA, CALIDA, EMPREINTE, MEY, STICHD, YELLAMARIS as well as VOSSEN show what is trend-setting for the coming autumn/winter. Comfort and sexiness are just two of the key words that make up the designs. A big theme will be basics and so-called warmwear, warming underwear for winter, which will exist alongside fashion highlights.
As usual, Supreme Body&Beach will also present a selection of new exhibitors at the beginning of February: including the sustainable Austrian brand MIYAGI, MADIVA – ARTIMAGLIA and ACQUA DI COCCO from Italy,
the Brazilian cult shoe brand HAVAIANAS and the seductive lingerie by CREACIONES SELENE from Spain.
“The bodywear market may be difficult at the moment. We are aware
that a demand assortment is coming to the forefront of buyers’ minds. A
restrained budget situation cannot be denied. Nevertheless, we are positive that retailers, buyers as well as visitors will have a satisfying ordering round. Last but not least, with Supreme Body&Beach we are providing a concerted environment for all the important brands and trends in this segment that are needed to create a coherent assortment,” says Aline Müller-Schade, Managing Director of The Supreme Group.
Talks & Fashion Show in Hall 5
The upcoming winter edition of Supreme Body&Beach also promises the return of old favourites. After a break due to the pandemic, the popular supporting programme returns to Hall 5 of the exhibition centre at the MTC.
The talks by Yurdanur Steck – Body Wear Consulting – will provide an inquisitive and highly interested trade with well-founded insights into current topics in the lingerie industry in exciting, interactive rounds of talks. The company holz’akzente, known for innovative, creative and lively shopfitting, will provide a visionary insight and sometimes present the “shopfitting of the future” in lectures. The exchange and discussions between retailers and holz’akzent are in the foreground here. The studied sports scientist and managing director of VIANESSE GmbH Markus Pelleter rounds off the Supreme Body&Beach Talks. His lectures, both on Sunday and Monday from 1:30 p.m., will deal with the social impact of clothing sizes. With the lecture title “L & XL – still contemporary?”, he breaks down the negative connotation of supposedly “large” clothing sizes in Germany and explains how a rethink and positive approach to clothing sizes can be created.
The popular get-together on Sunday evening invites you to relaxed networking.
The highlight is the Supreme Body&Beach Fashion Show, which presents the latest trends in the industry in Hall 5. The first show will kick off during the get-together, followed by two more shows on Monday, 6 February, at 11 am and 3 pm.