# Strong run – full areas promise diverse trends for Spring/Summer 2024
# More than 15 new national and international exhibitors strengthen the product portfolio
# The ease of ordering, discovering and networking has returned to the ordering platform
The upcoming Supreme Body&Beach promises a lot. Already two months before the start of the fair in May, Project Manager Sybille A. Mutschler was able to report a very strong rush for exhibition space and was pleased about a large number of new exhibitor enquiries. This once again underlines the importance and significance of Supreme Body&Beach, which will take place from 23 to 25 July 2023 at the location of The Supreme Group in the MTC world of fashion / Haus 1 in Munich.
Significant trends and trend-setting impulses in the lingerie segment will be set here. From lingerie, corsetry, daywear and nightwear, stockings as well as home, lounge and active wear and now, in the summer, significantly for swimwear, buyers and visitors mainly from the DACH market will find everything that will be worn trend-setting in the summer of 2024.
Supreme Body&Beach – Germany’s only order event in this segment
As the only trade fair for body and beachwear in Germany, Supreme Body&Beach has established itself as an important presentation platform for national and international labels. The diversity shows that exhibitors have recognised the importance of the fair in order to present themselves to a broad audience on site and thus gain access to the DACH retail market. For international exhibitors in particular, Supreme Body&Beach represents an important market entry for new customers in the DACH region.
Also in July 2023, the balanced mix of broadly diversified labels underlines the importance of the lingerie and swimwear market and sets important impulses for a perfectly fitting assortment composition for spring/summer 2024.
Many years of expertise create a rounded brand portfolio
Project Manager Sybille A. Mutschler demonstrates her expertise in this segment and manages to present a homogeneous exhibitor and brand diversity. Not only could existing exhibitors and partners be convinced once again, but a large number of new labels will also enrich the fair and the brand portfolio. More than 15 new exhibitors were able to inspire them for Supreme Body&Beach.
New exhibitors include LOVE STORIES from Amsterdam, PRIMO from Glowno/Poland and the German brands STYLE ICON from Berg and LIN VA PAI from Berlin.
Renowned brands and long-standing partners of Supreme Body&Beach such as MEY, ANITA and ULLA will present their fashion highlights and important basics for the coming season, rounding off the Supreme Body&Beach portfolio.
For the swimwear and beachwear segment, manufacturers such as MARYAN, CYELL, ROIDAL and SEAFOLLY, will show their collection, which should definitely be worn next summer at the beach or poolside.
“With our Supreme Body&Beach we are setting a clear signal for this segment in Germany. As the only ordering platform in this segment, our aim is to show a diverse picture of the most important trends, brands and also basic suppliers, but also to give new labels a presentation area. We strive to keep the order platform exciting for our buyers, visitors and exhibitors. That’s why we strive every season to scout new exhibitors and integrate them into the curated, exciting portfolio of Supreme Body&Beach. With the space already fully booked, we underline the importance of the show.” – Aline Müller-Schade, Managing Director The Supreme Group.
Exchange & networking for new joint ideas & impulses
For more ease and the rediscovered desire for exchange, Supreme Body&Beach invites you to an informal get-together on the second evening of the fair – Monday, 24 July 2023. Over drinks and canapés, there will be the opportunity to network, develop ideas and make contacts.
The evening before, The Supreme Group will once again be a partner of the important industry Oscars “Sterne Best Shop Awards” of the trade magazine Sous, which honors the commitment and professionalism of specialist retailers.
The current catalogue and a complete list of exhibitors and collections is published on the website www.thesupremegroup.de.