# SUPREME WOMEN&MEN MUNICH INSPIRES
# STRONG RUN ALREADY FROM THE FIRST DAY OF THE FAIR
# POSITIVE ORDER MOOD & STRONG NETWORKING CHARACTER
Two weeks after the Supreme Women&Men in Düsseldorf, the Supreme Women&Men in Munich also draws a positive conclusion. The order platform in the fashion metropolis in the south of Germany, which ended yesterday, has transferred the very good mood, which was already clearly noticeable in Düsseldorf, to Munich and continued it. Exhibitors, visitors and retailers alike clearly perceived
the positivity on the four order days from 11 – 14 February at the MTC world of fashion and were able to translate this into a productive ordering atmosphere.
Full areas & intensive work
The exhibition areas were already very busy from Saturday onwards. The trend continued on Sunday morning and continued unrestricted until Monday. Not only large department stores and chain stores used Monday for intensive order business, but also individual retailers used the day for viewing and ordering collections. Interesting was the longer stay of retailers who had planned several days for working.
Neighbouring countries strongly represented & potential for new customer business
An increase in the number of retailers from neighbouring Austria and Switzerland, who found Supreme Women&Men Munich an interesting environment for their product ranges, was noticeable and shows the importance of Supreme Women&Men for southern Germany and neighbouring countries.
In Munich, exhibitors were able to finalise or consolidate their orders with important buyers who had already viewed their collections in Düsseldorf. They were also pleased about the large number of new customers who found their way to their areas and labels rounding off their assortments for an interesting product portfolio for retailers.
Strong important networking character
It remains to be emphasised that communication and networking among each other has taken on a new significance in the industry. Getting together with each other has always been important for the team of The Supreme Group around Aline Müller-Schade, but in the recent times, the particularity and importance of good communication with each other crystallises. The most important players in the Supreme Women&Men market segment met here, because not only is there a desire for fashion, but also an increased desire for exchange! Exhibitors as well as retailers could be seen exchanging views on the course of the order season, the general market situation and consumer behaviour and encouraging each other.
“I am delighted that Supreme Women&Men Munich has been so well received. My team and I try to create the perfect environment for successful business and ordering, for inspiration and well-being at every event. I particularly see the renewed exchange among each other. Far from being competitive, exhibitors and buyers are not afraid to enter into dialogue and support each other. And somehow this also reflects the basic idea of The Supreme Group – which makes me extremely proud.” – Aline Müller-Schade, Managing Director of The Supreme Group.
SUPREME WOMEN&MEN MUNICH – EXHIBITOR STATEMENTS:
Anna Thoben, Peserico:
“Not only are you welcomed here in Munich by the entire team with open arms and a smile, but you also have the opportunity to exchange ideas with colleagues, which is not possible when you work exclusively in the showroom during the order round. This is very important nowadays and was extremely successful at Supreme Women&Men in Munich. We were able to successfully conclude our orders with our customers on the floor and also win new customers. All this in a relaxed atmosphere, which our customers also found very pleasant.”
Stefan Naber, Miss Goodlife:
“We have already closed the order with our customers, but wrote many new customers from Germany, Austria and Switzerland here in Munich at Supreme Women&Men. Surprisingly, there were many Austrian retailers on the road.”
Luca Bazanella, Thomas Rath:
“We saw a striking number of new faces – and a striking number of Swiss and Austrian retailers were on the road. The atmosphere was extremely good – just like in Düsseldorf. Lust for fashion and a lot of optimism can be felt.”
Peter Lochmann, Hemisphere:
“We are very happy with our appearance at Supreme Women&Men and were
able to welcome many new customers. Our collection is very well discussed and
word gets around.”
The next Supreme Women&Men Munich will take place from 05th – 08th August 2023 at MTC world of fashion, House 1, Ingolstädter Straße 45/Taunusstraße 45, 80807 Munich.