# SUPREME KIDS -SUCCESSFUL START INTO THE NEW ORDER YEAR 2023
# SATISFIED EXHIBITORS & VISITORS
# NEW EVENT AREA IN HALL 5 BRINGS IMPORTANT NETWORKING NORMALITY BACK INTO THE BUSINESS
The Supreme Kids winter edition looks back on three eventful and
successful order days. From 27 – 29 January 2023, the order platform at the MTC world of fashion offered concentrated children’s fashion trends for the coming autumn/winter 2023/24 season.
From the very first day, an approving ordering atmosphere was apparent, which lasted until the end of the fair. The trade as well as buyers and visitors enjoyed the fact that a bit of normality returned to the trade fair business in these times. Not only were well-visited stands characterised by lively exchanges and intensive product range presentations, but the new cooperation with the CWF Group (Children Worldwide Fashion) also supported the positive mood and the coming together. New visitors found their way to Supreme Kids for the first time and appreciated the variety of kids’ brands.
Hall 5 – centre of attraction for the industry
The newly created event area and world of experience in Hall 5, developed together with the CWF team around Eugen Chakhnovitch, met with a positive response and showed a new orientation of Supreme Kids, which conveyed new impulses to retailers as well as buyers and
breaks with rigid trade fair concepts. The first companies have already signaled interest in cooperation approaches for this event area next summer, thus showing new potential for the trade fair landscape.
“With our cooperation with CWF, we have managed to transfer the
enthusiasm to the area at the MTC. We have succeeded in further
charging and developing the Supreme Kids emotionally.” – Aline Müller-Schade, Managing Director of The Supreme Group.
The get-together was another highlight for many Supreme Kids exhibitors and visitors. Finally, there was again the opportunity for informal networking and exchange of ideas between visitors, exhibitors, buyers and the team around the The Supreme Group.
SUPREME KIDS – Exhibitor Statements
“For us, the first day was the strongest, but we are totally satisfied. We had 50 % appointments and 50 % walk-in customers. Our customers come mainly from the Munich region, Hesse, Austria, but we also had some South Tyrolean buyers there.
Supreme Kids is very well planned in terms of organisation. We always enjoy being here because it’s very high quality. It’s a great atmosphere and the event on the first day of the fair was super. We are already looking forward to the next time.”
(Lars Beckmann, Sales and Manuel Krapp, Sales Agent – Lässig GmbH)
“This is my first time at Supreme Kids with this label. We met customers here that we wouldn’t have reached otherwise and tried to make the collection accessible. We see that the clientele is the right one and the quality of the visitors is also right for us. I have to give a lot of praise to the organisation of the fair and the crew.”
(Vicki Marx, Management – Mamalila)
“I skipped the Summer Fair last year and have to say that I am really positively surprised. You can really feel that the mood is better and autumn went better in retail too.”
(Ewa Hillig, Sales – Lieblingsteilchen)
“This was my first time at Supreme Kids. Our focus has been on mediumsized retailers for some time and we see that Supreme Kids is just right for us. All our appointments have come. We feel we are in very good hands here in the area and are also satisfied with the organisation and the whole event.”
(Alexander Hatt – Micio)
“We really rocked Hall 5 and we clearly succeeded in our goal of getting people excited and talking to you. We met many new customers, which positively surprised me. I’m looking forward to coming to Supreme Kids in the summer with more cool collaborations and surprising visitors again.”
(Eugen Chakhnovitch, The Eugen Show, CWF)
The next Supreme Kids will take place from 14 – 16 July 2023 at the MTC world of fashion, Haus 1, Ingolstädter Straße 45/Taunusstraße 45, 80807 Munich.