Post Press Release
# HAPPY KIDS! POSITIVE CONCLUSION OF THE CONSISTENT ORDER PLATFORM SUPREME KIDS
# SUPREME KIDS ALSO SCORES WITH INTERNATIONAL EXHIBITORS AND VISITORS
From Friday, July 14 to Sunday, July 16, the MTC world of Fashion / House 1 was themed: “What makes a child’s heart beat faster”.
Supreme Kids represented the focal point for buyers from the DACH region and Munich a highly praised location for the most important platform for children’s fashion in Germany. Visitors from other European countries such as Spain or Italy also visited the platform.
Buyers were positively surprised by the variety of brands and the impact of the colorful collections in the stylish ambience of the order fair. Many brands that have not yet been represented at Supreme Kids found their way to the MTC world of Fashion and are reflecting on future participation.
Long-time companions and important brands such as Levi’s, Maximo, Bestseller, Replay, Noukies, Tartine et Chocolat, Lässig, Hust&Claire, Sterntaler, Vingino or Wheat have once again dubbed Supreme Kids as the order platform par excellence and also brands such as Die Gräfin, ALWERO, ATIVO, Jochie&Freaks, Lala, Maus Schuhe, Pamina Kids, Peri Cosmetics, PVH with Tommy Hilfiger and Calvin Klein or Prinsessefin, which exhibited at the fair for the first time, are extremely positive and have received a very good response. The market is open and this is an important signal.
Internationality was distinguished not only by the buyers, but also by the participation of brands that had previously only been represented at the Pitti Bimbo, or, for example, Calvin Klein and Tommy Hilfiger, both of which showed the flag for the first time worldwide with the kids collections at a trade fair. This also in the future, as already signaled.
Aline Müller-Schade, Managing Partner, The Supreme Group:
“We are pleased that we are developing Supreme Kids step by step and that we are on a par in Europe – alongside Pitti Bimbo – in the high-purchasing markets we serve. New brands on the platform and also top collections enrich the portfolio. Our commitment is to all market participants to give the kids segment the necessary impetus.”
Entertainment must not be neglected either. Thus, Hall 5 was once again dedicated to communication and action, which many buyers appreciated and enjoyed.
The next winter edition of Supreme Kids will take place from January 26 to 28, 2024.