# SUCCESSFUL ORDER BUSINESS FOR BODYWEAR AND BEACHWEAR
# SUPREME BODY&BEACH ON TRACK!
On Tuesday, 07.02.2023, the Supreme Body&Beach in Munich came to an end. For three days, from 05 – 07.02.23, the order platform was all about lingerie, corsetry, daywear and nightwear, stockings as well as home, lounge and activewear and swimwear.
A range of the most important labels in this segment and representatives of the bodywear industry presented themselves on around 8,000 m2 at the MTC world of fashion, House 1, Ingolstädter Straße 45. In view of the tight budgetary situation and the cautious ordering behaviour for the coming season, buyers and retailers were satisfied with the number of visitors, the customer talks and the orders placed. In addition to fixed order dates, many new customers also found their way to Supreme Body&Beach and helped to create an optimistic mood in the sector.
In addition to the curated variety of brands, the supporting programme in Hall 5 with exciting talks on insights into the lingerie market, shopfitting and the social impact of clothing sizes was particularly well received. In particular, the talk “L & XL still contemporary?” by Markus Pelleter and Kristian Beran made it clear that due to today’s lifestyle, characterised by high-calorie food and drinks, combined with lack of exercise, the population has increased by an average of 1-2 clothing sizes and that a common clothing size designation is no longer in line with the market. Neurological brain measurements were used to impressively demonstrate how customers in stationary retail feel when clothing sizes do not correspond to their expectations. A revolution in clothing size designation would be necessary to reduce the frustration level of customers.
After a break due to the pandemic, Supreme Body&Beach returned on the first evening of the fair with the popular get-together for networking and at the same time showed the latest trends in body and beachwear in a fashion show.
„It is very important to us that we continue to organise forward-looking order platforms for the coming seasons. The satisfaction of our exhibitors and buyers is decisive and groundbreaking for us! We are pleased that, after a break, we have once again been able to develop and expand our popular supporting programme with talks and fashion shows and thus not only return to the former Supreme Body&Beach feeling, but also offer enormous added value for the future.“ – Aline Müller-Schade, Managing Director of The Supreme Group.
SUPREME BODY&BEACH – EXHIBITOR -STATEMENTS:
„I design myself and my label has only been around for a year. Here at
Supreme Body&Beach, the service and organisation are really good. I
really like the nice atmosphere and the short distances.
I also found the right buyers here, so the fair was positive for me throughout.“
(Julie Ley – easy on the beach)
„This season my expectations were exceeded. I have gained some new
customers from Italy and the Czech Republic. A whole new group of
buyers is really opening up and I see that as a very positive development.
I have been here since the beginning and I think that Supreme
Body&Beach is the most beautiful fair in terms of the market environment
and the fair itself.“
(Thomas Wolter – Sunday in bed)
„We presented our label at the fashion show and thought it was great.
It was nice to offer something to the visitors again after a long time and
to promote our label. In general, the fair was very good. Our appointments came and the organisation is always top. We are already looking forward to the next time.“
(Sander Wisselink – Mike Mendels – Lingadore)
„We like to be in the same position with our stand at Supreme Body &
Beach. That’s where our customers find us best. We also had some new
customers. Our customers mostly come from Austria, Germany and Switzerland.“
(Wendy Dijkstr – Walking Trading)
The next Supreme Body&Beach will take place from 23-25 July 2023 at the MTC world of fashion, Haus 1, Ingolstädter Straße 45/Taunusstraße 45, 80807 Munich.