Post Press Release
# Strong visitor frequency on trade show Sunday and Monday
# Supreme Body&Beach as ‘place to be’ for the DACH region
From July 23 to 25, 2023, the Who’s Who of brands of lingerie and swimwear met at the MTC world of Fashion / House 1.
Supreme Body&Beach achieved a top score in the buyers’ evaluation. Buyers from the DACH region love Munich as the location for the most important platform for body and beachwear in Germany. Munich is moving more and more into the European focus!
Many brands that have not yet been represented at Supreme Body&Beach found their way to the MTC world of Fashion and are re-flecting future participation.
Long-time companions and important brands such as Anita, Aubade, Calida, Cyell, Empreinte, Felina, Huber and Skiny, Hanro, Marc&Andre, Maryan, Mey, Naturana, Nina von C., Speidel, Ulla, Vossen or Wacoal have once again dubbed the Supreme Body&Beach as the and only order platform in Germany – also with European appeal. New brands, such as PB Bade & Freizeitmode, Style Icon UG or Love Stories from Amsterdam, have without exception experienced positive experiences, contacts and orders.
Supreme Body&Beach is also attracting more attention internationally. The markets reached by the order platform in Munich are strong and consistent. This is increasingly attracting international brands.
Aline Müller-Schade, Managing Director of The Supreme Group: “We have been closely associated with the body and beachwear segment for a long time. A lot has happened in Europe in recent years. A lot of consolidation on the part of the brands has taken place and we are very happy to have all the brands that are relevant to the market at the start. It’s rare to have such a concentrated portfolio of brands, and retailers are rewarding that.”
The next winter edition of Supreme Body&Beach will take place from February 4 to 6, 2024.