A GREAT SUCCESS – THE SUPREME GROUP SAYS THANK YOU
Supreme Women&Men Munich, which closed its doors yesterday, can be described as one of the most successful editions. als eine der erfolgreichsten Ausgaben bezeichnen.
Retailers were open to new collections and, above all, the majority was optimistic, which created an excellent mood.
For the majority of retailers, the platform represents the end of the season’s orders, but this edition was characterized by strong business with new customers.
Sabine Lohèl, SEM PER LEI: : “Completely unexpected, we were able to write an extremely large number of new customers at Supreme Women&Men Munich. We literally ran out of
order blocks. And we were not the only ones who experienced this kind of situation.“
Stefan Naber, Miss Goodlife, adds: “We already had a strong order
business early in the season, but Munich topped our expectations once again. New customers without end, but above all also big that
found their way to the fair.”
The retail landscape in the high-value and fashionable segment that Supreme Women&Men embodies is changing.
A new generation of retailers is growing up.
These are not necessarily located in the big cities, but mainly in smaller towns and cities and place a strong emphasis on individuality and personal interaction.
Without doubt, the topic Made in Europe, which is practiced by the majority of the exhibitors, plays a very important role for the traders. individual retailers. Sustainability and quality are set as selection criteria for the product ranges.
Aline Müller-Schade, Managing director of The Supreme Group:
The change in the retail landscape is clearly noticeable. It is not working
the way it used to. The new generation of retailers is positioning themselves
quite differently. We are pleased that so many new retailers have found their way to Munich.”
The Munich location is turning out to be a substantial driver of business with
The Munich location is turning out to be a substantial driver of business with a very strong purchasing power of retailers from Southern Germany, Austria and
Aline Müller-Schade adds, “Munich has always been a strong location,
but this season has given it a further boost.”
The Supreme Group’s service was highly appreciated, as was the entire team’s attention to making the retailers’ and exhibitors’ shopping experience as pleasant as possible, enabling them to concentrate fully on their order business.